The site focuses on credit products, particularly credit cards and loans. MoneyGuru uses market-leading technology to provide tailored results for UK consumers from a panel of over 150 providers.
Unlike the “Big Four” comparison sites, MoneyGuru is solely focused on credit products rather than insurance. This focus, and the use of the Group’s proprietary technology, allows the site to provide highly tailored results for consumers through its Money Matcher tool, which increases chances of approval and delivers a better overall experience. MoneyGuru also differentiates itself by providing a full range of products for customers from all credit profiles.